Sacet Jewellery

Sacet is a lab-grown diamonds and ethical jewellery store in the UK. I was asked to redesign the brand's colour to make it appealing to a gender-neutral audience and extend the new look and feel to their

E-commerce website.

NO. OF SCREENS

165+ screens

DURATION

2 months

CHALLENGE 01

Transform the brand to a colour that is gender neutral, stylish and sophisticated

CHALLENGE 02

Create a seamless E-commerce experience that ensures sales

DISCOVERY | ANALYSIS

Men visit jewellery websites and stores more often than women

While this information might seem obvious, it was pushed to the forefront as a basis for rebrand through, thorough site wide analysis, accompanied by their in store sales findings.

This information was the driving factor in choosing their fresh colour palette that evokes qualities of balance, growth, luxury and sustainability.

THE STORE

Rebranded Colours

THE WEBSITE

A smoother E-commerce
experience

USER FLOW

Book a virtual
viewing appointment

During the pandemic Sacet wanted to maintain their home trial/ring viewing experience virtually.

We decided to allow the users to book for virtual appointments for rings they had chosen using simple forms that collected very minimal information and easily allowed consumers to ensure the beauty of their intended purchase.