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My Work

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Bluestone Wales

Redesigning the Bluestone Wales experience to lift conversions from 1.03% to 1.12% (+9%) in 3 months

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Omni Hotel Group

An improved sign-up experience that boosted loyalty conversions by 8% in just 3 months.

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ITC E-Store

Revising the cart drawer and cart page experience to reduce bounce rates by 22%.

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Gymzilla Gym Website

Usability and Accessibility Testing for a startup fitness brand to reduce exit rates by 25%.

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Sacet Diamonds

E-commerce website redesign & UX research to elevate customer retention by 18%.

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Entytle Insyghts

Saas web redesign & UX strategy.

© Shruti Vidyanand 2026

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